As part of our alternative investment strategy, we have invested through Kingsway Capital joining KKR and Soros in a $500m funding round to support the growth of Animoca Brands.

This investment puts us at the birth of a new sustainable and high-growth asset class which is going to disrupt the world of work: revolutionise learning; change job interviews; transform home working; speed up the adoption of crypto; create new jobs –as part of our ESG commitment to drive health and wellbeing; increase education opportunities; drive gender equality and contribute to decent work and economic growth.

Animoca is a leader in digital entertainment, blockchain, and gamification, and is working to advance digital property rights. Being a Deloitte Tech Fast winner and ranked in the Financial Times list of High Growth Companies Asia-Pac 2021, they have a growing portfolio of more than 200 investments in NFT-related companies and decentralised projects that are contributing to building the open metaverse. Animoca are owners of The Sandbox and Power Rangers, and have broad licensing of brand for the metaverse to include Snoop Dog, Formula E, and the Adams family to name a few.

The Metaverse Continuum will transform how businesses interact with customers, how work is done, what products and services companies offer, how they make and distribute them, and how they operate their organisations. The ‘digital twin market’, valued at $3.21bn in 2020 is expected to reach $184.5bn by 2030 according to Accenture.